Digital Strategy & Partnerships Leader
Transforming Businesses Through Strategic Digital Innovation
I help organizations navigate the digital landscape with culturally intelligent strategies, operational excellence, and partnership development across the MENA region and beyond.
About Me
Driving Digital Excellence with Cultural Intelligence
Basma El Baz is a Digital Strategy & Partnerships Leader with 16+ years of experience in partnerships, operations, and digital content across the MENA region. She has led initiatives that bridge creators, agencies, and global brands, consistently driving measurable impact in revenue, engagement, and brand growth.
Her expertise spans building frameworks for TikTok LIVE partnerships, designing marketing and training programs for agencies, helping publishers for Meta, and advising companies on cross-cultural expansion. With a data-driven approach and a nuanced understanding of cultural differences, Basma helps brands navigate new markets while preserving their core identity.
Outside her professional work, Basma loves exploring new languages, she is fluent in Arabic and English, intermediate in French, and actively learning Italian, and Mandarin. This hobby helped her bring a multilingual perspective to strategy, localization, and content design.
What I Offer
Comprehensive Digital Strategy Services
Tailored solutions to accelerate your digital transformation and market expansion
UX Audits & Optimization
Content Strategy & Development
Arabic Content Review & Localization
Cultural Intelligence Training
Local Talent Advisory
Operational & Process Optimization
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